Author archive for Daniel Nilsson

  • SOSTAC ® Marketing Model – Top Ranked Planning System

    By Daniel Nilsson on April 22, 2019
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    A popular marketing model The SOSTAC ® marketing model, created by PR Smith, is a popular and widely used model for marketing and business planning. Whether you’re creating an overall marketing or digital marketing strategy or improving individual channel tactics like SEO or email marketing, this is the tool to use. SOSTAC ® stands for; The model offers a logical order for tackling your plan, and […]
  • Take Charge of the Corporate Culture and Build a Stronger Organization

    By Daniel Nilsson on April 21, 2019
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    What is Corporate Culture? Wikipedia defines corporate culture as: Build a strong corporate culture Building a strong corporate culture is a job that never ends. The first thing you need to do is to define your corporate culture. Further below in the article, you have two excellent examples. In addition, you can look at John Coleman’s description of the six […]
  • How meditation improved my leadership skills and mental control

    By Daniel Nilsson on April 21, 2019
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    The effects of meditation on my leadership I have always been intrigued by meditation and mindfulness, but have never really taken the step to try these concepts. It has always felt too difficult, complicated and it seems like only people with extreme dedication manage to do it. I also have difficulty in identifying myself with the stereotype of fuzzy new […]
  • How to Create a Sales Strategy for B2B

    By Daniel Nilsson on April 21, 2019
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    A great sales strategy is the key to grow the business. I have seen many sales strategies during the years, and I must say that the quality and the outline vary a lot depending on the salesperson and sales manager presenting. I have developed an inspirational sales strategy outline that I hope will help you develop a better and more […]
  • The Key to Employee Motivation: 7 Ways to Find Out What Makes Them Tick

    By Daniel Nilsson on April 21, 2019
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    Keeping up with your industry’s trends and changes is only part of your role as a leader. Being aware of your team’s feelings and thoughts will also keep you ahead of the game and able to respond more quickly to your business’s needs. Asking the right feedback questions regularly is a guaranteed way of staying in touch with the changes […]
  • We have launched 🚀 a business laboratory to grow businesses 🦄

    By Daniel Nilsson on April 16, 2019
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    After months of countless discussions and daydreams about doing something impactful and being able to start something of our own, Noel Braganza and I are ready to introduce Up Strategy Lab to the world, a design-driven and customer-centric business laboratory that focus on delivering real-strategies with hands-on practical knowledge to help businesses scale up. We are a design-driven and customer-centric […]
  • How to create customer profiles / buyer personas for B2B Sales

    By Daniel Nilsson on April 7, 2019
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    Most know nothing about their customers  Here are some thought-provoking questions for you. How many times have you started a new job and within the first week you are trained and educated about the customer. What jobs the customer has. What pains they want to avoid and what gains they are looking for. How much research material about the customer […]
  • Partner Program – The 14 Steps to Build Your Reseller Channel Program

    By Daniel Nilsson on April 6, 2019
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    How can a reseller channel partner program help you? Katrina Razavi, a business development professional, helped a B2B startup increase annual revenue by 1,983% and increase user base by 1,000% within six months…without any upfront costs. How? Yes, you guessed it right. Partner reseller program is the right answer. Partner programs are so powerful that even multi-billion tech companies including […]
  • How to Design a Sales Process for B2B Sales

    By Daniel Nilsson on April 5, 2019
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    Google “challenges in B2B sales process” and you will be served with 1,240,000 results. That’s 1.24 million! In the era of innovation and creativity in business, business models are changing fast. Each business has its unique challenges and opportunities. Even though it sounds normal to new entrepreneurs and wannapreneurs, this has changed the B2B sales landscape forever. The sales process […]
  • How to Create a Strong Value Proposition for B2B

    By Daniel Nilsson on April 4, 2019
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    7 seconds to catch the interest of the prospect You have only 7 marginal seconds to make a first impression. Yes, you heard me! 7 seconds it is! And your Value proposition is the key to make sure you make an impression. Even your competitors have 7 seconds. So you and your 7 competitors are fighting within this 7 seconds […]
  • My Personal Inside Tips for an Amazing Holiday in New York City

    By Daniel Nilsson on November 25, 2018
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    My Personal Inside Tips for an Amazing Holiday in New York City Probably the best New York City tips you will get. And NO, this is not a list of museums. These are the things we would do if I would host you in New York. During 2006 I lived in New York for four months, and I have been a […]
  • 3 Amazing Sales Tools I Use Every Day

    By Daniel Nilsson on November 25, 2018
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    I am very passionate about sales and processes, and I would like to share the Sales Tools that I use to be more efficient and close more deals. Sales Tool 1 – Hubspot Sales   Why is it so good?  One of the hardships being in sales is that you send hundreds of emails and often don’t get any response […]