Use Sales Enablement to Become a Kickass Sales Manager

By Daniel Nilsson on March 8, 2016

A lot of sales managers don’t seem to know what sales enablement is.

Im a sure of all of us have experienced a really bad sales manager and sales structure. You attend endless sales meetings that never gives you anything. You feel unappreciated and every sales is a fight through internal bureaucracy. Yes I have been there too.

A few months back I wrote a popular article, “My take on the 7 success factors for B2B Sales” where I explored if I was new to B2B sales where would I start? This month I have been thinking about the role of sales managers and how a well executed sales team should work.

Sales Enablement helps you become the kickass sales manager

I did a lot of research and I found a brilliant Infographic that describes what I am working on at the moment and how I do it. This is what I did when I started at my latest venture

  1. First I implemented a new marketing system and CRM
  2. Outlined the Sales Process with help of my own tool How to define a sales process for B2B
  3. Created a sales and marketing strategy
  4. Created a lead nurturing program
  5. Updated all power points
  6. Created sales tools in the form of blog articles and email templates
  7. Implemented weekly and daily sales meeting

Now this is all great but to be honest I still have a long way to go before I reach level 4 in the Infographic below. All the work mentioned above was done in a few months and we are still missing a lot of sales tools and both the sales process and lead nurturing program need improvements. But this is a good start. I hope you will be as inspired by the infographic below as I was. Good luck!

Infographic of sales enablement makes you a kickass sales manager

Sales Enablement Infographic

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