This amazing presentation presents a modern definition of brand and the five disciplines of brand-building. I really like it and it is extremely well done. If you are considering to develop your branding you should really check out this fantastic presentation.
Partner Program – The 14 Steps to Build Your Reseller Channel Program
How can a reseller channel partner program help you? Katrina Razavi, a business development professional, helped a B2B startup increase annual revenue by 1,983% and increase user base by 1,000% within six months…without any upfront costs. How? Yes, you guessed it right. Partner reseller program is the right answer. Partner programs are so powerful that even multi-billion tech companies including […]
In December 2012 I got a letter that I was not expecting at all. I had left Cryptzone Group in September where I was a manager. The letter was from one of the employees and when I opened it I found a personal note and two lottery tickets. First I did not really understand because I was not expecting anything. […]
Google “challenges in B2B sales process” and you will be served with 1,240,000 results. That’s 1.24 million! In the era of innovation and creativity in business, business models are changing fast. Each business has its unique challenges and opportunities. Even though it sounds normal to new entrepreneurs and wannapreneurs, this has changed the B2B sales landscape forever. The sales process […]
How to create customer profiles / buyer personas for B2B Sales
Most know nothing about their customers Here are some thought-provoking questions for you. How many times have you started a new job and within the first week you are trained and educated about the customer. What jobs the customer has. What pains they want to avoid and what gains they are looking for. How much research material about the customer […]