A popular marketing model
The SOSTAC ® marketing model, created by PR Smith, is a popular and widely used model for marketing and business planning. Whether you’re creating an overall marketing or digital marketing strategy or improving individual channel tactics like SEO or email marketing this is the tool to use.
SOSTAC ® stands for;
- Situation – where are we now?
- Objectives – where do we want to be?
- Strategy – how do we get there?
- Tactics – how exactly do we get there?
- Action – what is our plan?
- Control – did we get there?
The model offers a logical order for tackling your plan and you can use it to critically assess your processes. I guess the reason for its popularity is that is simple and easy to understand and use. I personally use it a lot and I think it offers a really good approach.
An infographic applying SOSTAC ® to digital marketing
This infographic is created by Smart Insights and I think it offers a great approach to quickly understand and follow the model and it it is large enough to be printed. Simply save it to you computer and then print it.
How to use the SOSTAC ® marketing model
In the video below, PR Smith explains how to use the model in just 4 minutes.
Infographic – Key Planning activities
PR Smith has also developed this great Infographic that gives a visual view of key planning activities that are needed as part of the process of producing an integrated digital marketing or multichannel marketing plan.
A SOSTAC ® Plan example
SOSTAC® is a registered trade mark of PR Smith. For more information on SOSTAC® Planning & becoming a SOSTAC® Certified Planner visit www.SOSTAC.org .