A popular marketing model
The SOSTAC ® marketing model, created by PR Smith, is a popular and widely used model for marketing and business planning. Whether you’re creating an overall marketing or digital marketing strategy or improving individual channel tactics like SEO or email marketing, this is the tool to use.
SOSTAC ® stands for;
- Situation – where are we now?
- Objectives – where do we want to be?
- Strategy – how do we get there?
- Tactics – how exactly do we get there?
- Action – what is our plan?
- Control – did we get there?
The model offers a logical order for tackling your plan, and you can use it to assess your processes critically. I guess the reason for its popularity is that it is simple and easy to understand and use. I use it a lot, and I think it offers a perfect approach.
An infographic applying SOSTAC ® to digital marketing
Smart Insights created the infographic below, and I think it offers a great approach to understand and follow the model quickly and it is large enough to be printed. Just save it to your computer and then print it.
How to use the SOSTAC ® marketing model
In the video below, PR Smith explains how to use the model in just 4 minutes.
Download my tools
I have created beautiful presentations of all my tools that you can use at meetings and share with colleagues. It is free to download. The tools are How to design Partner Program – Sales Process – Value Proposition
Infographic – Key Planning activities
PR Smith has also developed this great Infographic that gives a visual view of key planning activities that are needed as part of the process of producing an integrated digital marketing or multichannel marketing plan.