Tools to Grow

,,Growth is a process of trial and error. Intelligent experimentation and continuous learning will help you to take the business to a new level of success.

Success Tools

SOSTAC ® Marketing Model – Top Ranked Planning System

A popular marketing model The SOSTAC ® marketing model, created by PR Smith, is a popular and widely used model for marketing and business planning. Whether you’re creating an overall marketing or digital marketing strategy or improving individual channel tactics like SEO or email marketing, this is the tool to use. SOSTAC ® stands for; The model offers a logical order for tackling your plan, and […]

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Take Charge of the Corporate Culture and Build a Stronger Organization

What is Corporate Culture? Wikipedia defines corporate culture as: Build a strong corporate culture Building a strong corporate culture is a job that never ends. The first thing you need to do is to define your corporate culture. Further below in the article, you have two excellent examples. In addition, you can look at John Coleman’s description of the six […]

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How to Create a Sales Strategy for B2B

A great sales strategy is the key to grow the business. I have seen many sales strategies during the years, and I must say that the quality and the outline vary a lot depending on the salesperson and sales manager presenting. I have developed an inspirational sales strategy outline that I hope will help you develop a better and more […]

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We have launched 🚀 a business laboratory to grow businesses 🦄

After months of countless discussions and daydreams about doing something impactful and being able to start something of our own, Noel Braganza and I are ready to introduce Up Strategy Lab to the world, a design-driven and customer-centric business laboratory that focus on delivering real-strategies with hands-on practical knowledge to help businesses scale up. We are a design-driven and customer-centric […]

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How to create customer profiles / buyer personas for B2B Sales

Most know nothing about their customers  Here are some thought-provoking questions for you. How many times have you started a new job and within the first week you are trained and educated about the customer. What jobs the customer has. What pains they want to avoid and what gains they are looking for. How much research material about the customer […]

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Partner Program – The 14 Steps to Build Your Reseller Channel Program

How can a reseller channel partner program help you? Katrina Razavi, a business development professional, helped a B2B startup increase annual revenue by 1,983% and increase user base by 1,000% within six months…without any upfront costs. How? Yes, you guessed it right. Partner reseller program is the right answer. Partner programs are so powerful that even multi-billion tech companies including […]

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How to Design a Sales Process for B2B Sales

Google “challenges in B2B sales process” and you will be served with 1,240,000 results. That’s 1.24 million! In the era of innovation and creativity in business, business models are changing fast. Each business has its unique challenges and opportunities. Even though it sounds normal to new entrepreneurs and wannapreneurs, this has changed the B2B sales landscape forever. The sales process […]

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How to Create a Strong Value Proposition for B2B

7 seconds to catch the interest of the prospect You have only 7 marginal seconds to make a first impression. Yes, you heard me! 7 seconds it is! And your Value proposition is the key to make sure you make an impression. Even your competitors have 7 seconds. So you and your 7 competitors are fighting within this 7 seconds […]

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